ELEMENTS OF NETWORK MARKETING - TEAM BUILDING AND RETAIL SALES

This segment would throw light on the importance of building a very good team of like minded people in your network and also will talk about the benefits of constantly having a pool of customers to retail the products. Both are equally important and neither of them can be ignored.

Team Building:

Refers to building a team or network of like minded people who would work together as a close unit. As a distributor in Network Marketing you are the boss of your own business, but for you to be successful, the efforts of your downlines/ success lines or team members, also plays a crucial role. In other words you need to have a very strong team of people working with you, which would indirectly be favourable to you.

Downline:

Everyone that you have sponsored in your business and in turn everyone they have sponsored into your team, are known as a downline in a Network marketing company.

In Network Marketing we help and assist others in building their business. We are also leveraging their time, while each of us is gathering customers along the way, hence the name Network. It is very important to build a team of dedicated downlines for your business to grow and flourish as your downlines effort also yields you monetary rewards. As per the marketing plan of many network companies the "uplines" enjoy the benefit of their "downlines" efforts. Therefore for you to excel in this business you need to have new distributors joining under you on a frequent basis as this is the only way you can expand your own business and can increase your income earning potential too. The idea is to "widen" your own network or organization. Because the more direct distributors you have and the more they bring in theirs, your business will flourish and never stagnate.

Having a strong working team is important because it is your and your team's performance that will determine your success and your income in the form of commissions or bonuses from the Company.

Retail Sales:

But to ensure that the distributor does not get complacent and only enjoy the benefits of his/her downlines effort, a lot of Marketing plans have mandatory "criteria" to be met by all with no exception, irrespective of whatever level you may be in the marketing plan. This criterion is to make sure that every distributor maintains his/her level in retail sales for his/her retail customers each month.

Due to this, one needs to develop a pool of customers on a constant basis to whom the products can be sold or retailed. This is one industry where "Today's" customer would be "Tomorrow's" Distributor, who in turn will join your network and help you expand your business. And when this happens you should have another set of customers ready for your retail sales as they are the ones who will earn you the profit on your products purchased.Having a strong customer base would always make sure that you make good margins on retail profits. So you as a distributor enjoy purchasing the product at the wholesale price from the company and selling them to your customers at the retail value of the product.

Therefore by having a strong team with you and by retailing the products, your total income earning capacity is increased as you earn bonuses on all your downlines business and earn retail profit on every retail sale done to the customer or consumer by you.

Hence having a team of constantly increasing distributors and pool of customers always help to earn more in this business.